One service, ReadNotify, made headlines when it was found that HP had attempted to use it to unmask the identify of a board member that was leaking information to the press. Further, the confirmation would be limited to the email open, and not carry any of the additional data outlined above.Įmail tracking, on the other hand, utilizes hidden tracking pixels (also referred to as “web bugs,” “web beacons,” “pixel tags,” “clear GIFs” and other monikers) to collect significantly more personal data from email recipients. This more powerful and revealing form of email tracking is therefore materially different from the possibly familiar “delivery receipt” or “read receipt” offered by Exchange or Outlook services: the latter is permissions based and requires the recipient to opt-in before a read confirmation is delivered to the sender.
(e) to which email server, including its location.įinally, it also allows knowing which type of web navigator and operating system the recipient of the email uses. (d) if it has been transferred to others and (c) how many times it has been read (or at least opened), This kind of service allows anybody subscribing to it, to know if an email sent by the subscriber In the Working Party 29 Opinion 2/2006, Chairman Peter Schaar outlines services that track email opens: Is email tracking permitted under the GDPR?.
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